No, I don't think it's a terrible thing at all. You said it yourself...you love writing and connecting with community and you put a lot of time into your books. Getting as many people to read those books takes a bit of "hustle," otherwise, what's the point of putting them out publicly?

And I do get your ultimate point that you don't think you're a hustler, at least not in the definitions you don't resonate with. But I think it's in you. Maybe a bit of mom and dad :)